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At THE SOWELL, we hope to encourage you in your personal wellness journey and inspire you to contribute to the wellness of our planet by making changes that start at home and start with you. We want to bridge the connection between sustainability and health in humans and our environment. We believe sustainability is not a trend or a temporary fad, so all of our information is sourced and backed by the most up-to-date science-based research available. 

We do everything we can to ensure that when products are mentioned, each is thoughtfully and deliberately chosen to offer the best quality resources. We include our own ranking system on products to help readers understand the impact of their purchasing decisions from a health and eco-friendly perspective.

Our goal is to make our content informative, with information that is easy to understand and easy to find and apply. Our content is written, verified, and reviewed by qualified writers, editors, and specialists who are experts in their field. We encourage you to explore our community of medical and sustainability experts and scientists dedicated to helping others progress in their sustainable wellness journey.

Together, we will expand the collective eco-consciousness and co-create the happiest and healthiest version of ourselves.


Kaitlyn Madeira

Founder, Editor

Kaitlyn is THE SOWELL’s founder and editor. Inspired by her passion for sustainability & wellness, she founded THE SOWELL by combining her passion for marketing to promote the connection between sustainability and our health while amplifying the knowledge from health experts, scientists, and sustainability enthusiasts. Formerly, Kaitlyn was a digital marketing freelance writer and business strategist consulting for professionals in the health and wellness industry. Kaitlyn attended Florida State University, received her degree in Marketing, and currently lives in Miami with her husband and dog.